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Shaping the future of Luxury

The International Luxury Products and Services
Business Plan Competition

New separate Yachting Challenge
More info in the guidelines

The Event

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The Final of The Mark Challenge 2020 will be held on July 8th.

The Mark brings together 6 qualifying teams to present pioneering luxury or premium service ideas along with insight and inspiration from eminent speakers during the event. The finalists will have the chance to present a 7 minute pitch of their business plan in front of the jury in hopes of winning the competition.

Jury Keynote Speakers


Keynote Speakers

The Jury

President of the Jury

Client Logo

Mr Duncan Bannatyne OBE

A poverty-stricken childhood steeled Duncan's drive to make his fortune from an early age. After his naval career, Duncan drifted from job to job ending up in Jersey. It was here that Duncan made the decision to turn his life around. He began his entrepreneurial life by trading in cars, but it was with an ice cream, van purchased for £450 that he changed the course of his life. With 'Duncan's Super Ices', he set out to become the king of the 99 and eventually sold the business for £28,000, founding a nursing home business instead. He sold his nursing home business for £46 million in 1996. Duncan quickly diversified into the fitness market and, just over a decade later, now operates The Bannatyne Group. The Bannatyne group has 73 Health Clubs, 47 Spas and 4 Hotels. Duncan holds an OBE and was awarded an honorary Doctorate of Science (D.Sc.) by Glasgow Caledonian University in July 2006 for services to business and charity. He was also awarded a Doctorate of Business Administration (DBA) from the University of Teesside in February 2009. He also operates the Bannatyne Charitable Trust, which supports worthwhile causes. Duncan married his beautiful wife Nigora in June 2016. Duncan has 6 children & 2 grandchildren.

Final Round Jury

Axel Hoppenot
Executive Vice President, Sales & Marketing, Monte-Carlo – Société des Bains de Mer
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Michel Bouquier
Senior Advisor to the Monaco Government Finance and Economy Department
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Stefano Tositti
CEO and President of Acquera Group
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Federica Bruno
Agency Owner & Event, Guest Management and Logistics Director
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Mihai Ivascu
Serial Entrepreneur, CEO and Founder at Modex Tech
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Rumble Romagnoli
CEO at Relevance & Digital Marketing Adjunt Professor at IUM
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Second Round Jury

Lorenza Morandini
Equity Partner at Impact Hub Milano and Managing Director of Angels4Women
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Annamaria Tartaglia
Founder at Angels for Women
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Alessio Castello
Professor of Innovation and Project Management at the International University of Monaco
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Olena Prykhodko
Founding Partner of Modelex Education
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Hamid Jourabchi
CEO of Augustus Managament SAM
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Thomas Papanikolaou
Director and Principal Advisor
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Dario Cassano
Vice-President Aiim (Association of Italian Entrepreneurs in Monaco) and CEO Groupe Abri
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Markus Schuller
Founder and managing partner of Panthera Solutions Sarl
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Dario Peirone
Associate Professor of Entrepreneurship and Innovation Strategy at Turin University
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Alexander Kern
Managing partner at Euro-Institute and a Professor of Business Administration at International University of Monaco
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Simon Ardiss
Non Executive Director of different companies and Business Angel
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Arik Röschke
Managing partner of an asset management company
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Jury - Special Award Yachting

Paris Baloumis
Group Marketing Manager of Oceanco
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Gregory Benassi
Marketing and Communication at Yacht Club of Monaco
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Raymond Kandal Fagerli
Naval Architect & Hydrodynamics Engineer
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Mark Duncan
Director of Marketing & Business Development at FRASER YACHTS
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Jury - Special Award Fashion

Veronica Sartori
Director of Merchandising at Burberry London
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Maurizio Vela
Owner of Mcva Sarl
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Stephen Valkenborg
General Manager at Metropole Shopping Monte-Carlo
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Selvane Mohandas du Ménil
Deputy Director at Parfums D’Orsay
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Yvette Weller
Co-founder at Resort25, CEO and Founder at Vermilion SARL
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Valentina Cangiano
Founder and Managing Partner at Style Lab
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Panagiotis Papandreou
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Chase Harden
Customer Experience Trainer at Michael Kors
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Gio Giacobbe
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Edoardo Iannuzzi
Founder & Creative Director at ACBC
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First Round Jury

Serena Rovai
Director of the Brand LuxuryLab and of the MSc in Global Luxury Management & Innovation
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Aymeric Pazzaglia
Business development advisor
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Silvia Fossati
Leading Teacher at Polimoda Fashion Business & Art Direction Department
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Stefania Saviolo
Ph.D, Lecturer of Fashion and Luxury Management, Bocconi University
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Eleonora Cattaneo
Senior Lecturer and Head of the MA in Luxury Brand Management at Regent’s University London
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Bilal Hassan
Senior Lecturer
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Marika Taishoff
Director of the Executive and Full-Time MBA programs at the International University of Monaco
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Jukka Aminoff
Entrepreneur, Founder of Luxury Sales Academy, FRSA, Author
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Julia Riedmeier
Consultant and Lecturer, Luxury Management
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Guido Mantovani
Distinguished Professor of Finance, International University of Monaco Double affiliated of Corporate Finance, Ca’ Foscari University, Venice
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Glyn Atwal
Associate Professor Burgundy School of Business, France
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Julien de Grandbois
Professor of Entrepreneurship & Business Development at Business School Lausanne
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Andrea Bookhagen
Professor of Marketing & Product Management at Hochschule für Technik und Wirtschaft (HTW), Berlin.
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How to reach the event

Arriving in Nice airport there are various ways to come to Monaco.

1. Taking a taxi directly to Monaco will take approximately 30 minutes and will cost around 100 euros.

2. Taking the bus 110 Menton-Nice Airport Express will take 1 hour and will cost 15 euros.

3. Taking Uber may cost less than taking a normal taxi.

4. Taking the 99 bus from Terminal 1 of the airport and go to Nice train station and from there take the train to Monaco. The whole trip will be around 1-1.5 hours and will cost from 8 to 10 euros.

Getting around Monaco

In Monaco there are buses that can take you almost everywhere during the day and will cost 1.5 euros/ride or 2 euros if you buy the ticket on the bus. All of the buses run until 9.30 p.m. and from then there is a night bus every hour that goes through all Monaco. If you have any questions dont hesitate to contact us via e-mail or our Facebook page.

VisitMonaco official website

2020 Sponsors

2020 Partners

The Mark Challenge

International University of Monaco
Email: themark@monaco.edu
Phone: +377 97 98 69 86