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Shaping the future of Luxury

The International Luxury Products and Services
Business Plan Competition

New separate Yachting Challenge
More info in the guidelines

What's The Mark Challenge?

Logo The Mark

The Mark is a luxury business pitching competition hosted by the International University of Monaco that connects students, academic professionals, and business leaders. This competition allows for students with an entrepreneurial spirit to pitch a luxury or premium business idea to a professional panel of potential investors and community leaders. #LeaveYourMark The Mark aims to engage highly skilled, responsible students and business leaders from all over the world by fostering entrepreneurial spirit, collaborative work, and mutual understanding. We are rooted in a multi-cultural territory that encourages high value service activities, innovation and corporate social responsibility.

The Mark Challenge 6th edition was held on May 15 at the Monaco Yacht Club.

The Mark 2019 Guidelines

Figures of the 6th edition

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49 Universities

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269 Students

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104 Projects

2019 Prize



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Package of 5.500€ branding mentoring: Online Branding, marketing and strategy consultancy



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5.000 MDX Cryptocurrency



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1.500€



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Package of 10.000€ for marketing, company's logo and branding consultancy

2019 Winner

Sea Ahead

Sea Ahead
International University of Monaco

Sea Ahead

Sea Ahead is a service company based in the French Riviera, providing two services: sea transfers to access Monaco and daily boat trips around the Cote d’Azur. Our business will be based on an innovative technology that is able to generate fuel from plastic waste. Our added value is not only to make an effective environmental impact, but also to have a social influence by raising awareness and by educating people. In particular, we would like to focus on children because we truly believe that they are the starting point in making an effective shift in mindsets of future generation.

2019 Winner

Luxury Fabric from Reclaimed Sea Plastic

Luxury Fabric from Reclaimed Sea Plastic
IUM

Luxury Fabric from Reclaimed Sea Plastic

LuxSeaTex designs and produces luxury textiles that follow internationally recognized sustainability standards, using a base of poly filament created from plastics reclaimed from the sea. Gen z and millennial consumers are willing to pay more for products that have an eco-story, and now is the ideal time to for brands to break into that market. By working with us, luxury brands have an opportunity to create quality products for an eco-line that carry measurable PR value, while keeping their brand promise of quality and exclusivity. We can already create quality fabrics today, but with investment, we can grow the business quickly, and even create new and patented sustainable materials made of plastics from the sea.

2019 Winner

LIA MONACO

LIA MONACO
International University of Monaco

LIA MONACO

LIA MONACO is a luxury cosmetic company providing coral friendly sunscreen within the high-end segment emphasizing sustainability and coral protection. The company is headquartered in Monaco and will launch its first product within maximum 2 years. The launch of its ocean protective sunscreen will substantially change and revolutionize the cosmetic industry and simultaneously leave a great impact for the ocean. Thanks to its innovative formula, the sunscreen will provide highest skincare in terms of high-quality ingredients, smooth application and easy carry-on packaging to its consumers

2019 Winner

sharealook

sharealook
Business School Lausanne

sharealook

Sharealook is a fashion community platform that revolutionizes the way we consume fashion. It is digital service provider that enables an exchange of services (rental fashion, cleaning, repair, styling, delivery) and goods (clothing & accessories), brand to peer and peer to peer. On the community platform anyone – you may be an individual consumer, a local designer, a brand, a shop, a stylist or a courier – can create a personal profile and offer their service or product to the community and ask a fee for that. Supported by self-learning algorithms the platform matches suitable user profiles to fulfil their needs. Sharealook creates visibility for everyone and is especially beneficial for smaller, local brands in terms of increasing their traffic, improving their conversion rate and margins. But the platform can be a chance for anyone to act as an independent entrepreneur and offer their individual talent to the community. Sharealook currently works with the Creative Concept Developer Marina Gutzwiller and a five-member IT-Team

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3rd year Bachelor students, Master, MBA, Executive MBA, and Alumni from International Universities and Business Schools

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Have an innovative business idea in the premium or luxury product or service field

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Fluency in English Language Have a passionate, entrepreneurial spirit

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Have the capabilities to demonstrate a sustainable business model with a social or environmental impact

The Monaco business environment develops successful and thoughtful leaders and entrepreneurs. Students and professionals from all over the world are given the opportunity to network and share ideas in a multicultural environment. Among the many aspects which make Monaco a strategic location for doing business in Europe are its unique political and economic environment, its strong infrastructure, the high density of financial activities, and security for residents.

International trade with a turnover of 2.5 billion euros. Monaco is the home of 4,500 companies. Prominent sectors include services, real estate and construction, engineering, banking and finance.

Governmental policies encourage entrepreneurship and business development, and there is a strong culture of entrepreneurialism.

Contrary to what one may think, revenues from the Monaco Casino only represent around 5% of the Principality's GDP!

2019 Sponsors

2019 Partners

The Mark Challenge

International University of Monaco
Email: themark@monaco.edu
Phone: +377 97 98 69 86

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