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Inspiring Luxury Services

The International Luxury & Premium
Service Business Plan Competition

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What's The Mark Challenge?

Logo The Mark

The Mark is a luxury business pitching competition hosted by the International University of Monaco that connects students, academic professionals, and business leaders. This competition allows for students with an entrepreneurial spirit to pitch a luxury or premium business idea to a professional panel of potential investors and community leaders.


The Mark aims to engage highly skilled, responsible students and business leaders from all over the world by fostering entrepreneurial spirit, collaborative work, and mutual understanding. We are rooted in a multi-cultural territory that encourages high value service activities, innovation and corporate social responsibility.

Welcome to
The Mark Challenge 2018 edition
Registration is open till February 23

The Final will be held in Monaco
on the 17th of May at the Novotel

The Mark 2018 Guidelines

Figures of the 5th edition

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52 Universities

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203 Students

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84 Projects

2018 Prize


Package of 10.000€ for marketing, company's logo and branding consultancy




5.000 MDX Cryptocurrency


Package of 3.000€ branding mentoring:
Online Branding, marketing and strategy consultancy

2017 Winner

Logo Loox
photo Loox

Loox Team
London Business School – London, UK

Brands are contributing to social causes via constantly growing CSR budgets. But are customers really recognizing this effort? Today’s consumers, with their drastically changing mind-sets, have the availability of multiple brands to choose from compared to former generations. They want to hold brands to higher standards; expect more than just simple products. They seek out brand values, observe how brands interact with others in the market and most importantly, how they treat society and environment.

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3rd year Bachelor students, Master, MBA, Executive MBA, and Alumni from International Universities and Business Schools

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Have an innovative business idea in the premium or luxury service field

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Fluency in English Language Have a passionate, entrepreneurial spirit

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Have the capabilities to demonstrate a sustainable business model with a social or environmental impact

The Monaco business environment develops successful and thoughtful leaders and entrepreneurs. Students and professionals from all over the world are given the opportunity to network and share ideas in a multicultural environment. Among the many aspects which make Monaco a strategic location for doing business in Europe are its unique political and economic environment, its strong infrastructure, the high density of financial activities, and security for residents.

International trade with a turnover of 2.5 billion euros. Monaco is the home of 4,500 companies. Prominent sectors include services, real estate and construction, engineering, banking and finance.

Governmental policies encourage entrepreneurship and business development, and there is a strong culture of entrepreneurialism.

Contrary to what one may think, revenues from the Monaco Casino only represent around 5% of the Principality's GDP!

2018 Sponsors

2018 Partners

The Mark Challenge

International University of Monaco
Email: themark@monaco.edu
Phone: +377 97 98 69 86