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Inspiring Luxury Services

The International Luxury & Premium
Service Business Plan Competition

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What's The Mark Challenge?

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The Mark is a luxury business pitching competition hosted by the International University of Monaco that connects students, academic professionals, and business leaders. This competition allows for students with an entrepreneurial spirit to pitch a luxury or premium business idea to a professional panel of potential investors and community leaders.

#LeaveYourMark

The Mark aims to engage highly skilled, responsible students and business leaders from all over the world by fostering entrepreneurial spirit, collaborative work, and mutual understanding. We are rooted in a multi-cultural territory that encourages high value service activities, innovation and corporate social responsibility.





The Mark Challenge 6th edition
Registration will open in January 2019

The Final will be held in Monaco
on the 16th of May

The Mark 2019 Guidelines

Figures of the 5th edition

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52 Universities

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203 Students

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98 Projects

2018 Prize



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Package of 10.000€ for marketing, company's logo and branding consultancy



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1.500€



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5.000 MDX Cryptocurrency



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Package of 3.000€ branding mentoring:
Online Branding, marketing and strategy consultancy

2018 Winner

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Box 'nPapers
London Business School – London, UK

Logo Loox

The idea is based on the combination between our unique matching software for watches & warranties and the online marketplace where customers will be able to sell & buy watches and all the accessories related to them; dials, bezels, boxes or other objects related to the watch industry. These days it is getting always harder to conclude transaction at a worldwide level, however, they are always more and more requested, this is the reason why we have built an online platform with the reliability and professionality of the top websites as for example chrono24, but at a fraction of the price.

2018 Winner

photo Loox

Ubique
London Business School – London, UK

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Short description Ubique project: Bricks' experience at a click's convenience - UBIQUE brings together the best of online and offline luxury fashion shopping by combining the convenience of personal shoppers and e-commerce together with the hospitality of a luxury boutique experience. A member exclusive white glove concierge service, where customers can pick and order what they want through a web platform and receive them through a personal shopper at their doorstep within a day's time. Go beyond shopping and make it a memorable experience.

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3rd year Bachelor students, Master, MBA, Executive MBA, and Alumni from International Universities and Business Schools

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Have an innovative business idea in the premium or luxury service field

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Fluency in English Language Have a passionate, entrepreneurial spirit

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Have the capabilities to demonstrate a sustainable business model with a social or environmental impact

The Monaco business environment develops successful and thoughtful leaders and entrepreneurs. Students and professionals from all over the world are given the opportunity to network and share ideas in a multicultural environment. Among the many aspects which make Monaco a strategic location for doing business in Europe are its unique political and economic environment, its strong infrastructure, the high density of financial activities, and security for residents.

International trade with a turnover of 2.5 billion euros. Monaco is the home of 4,500 companies. Prominent sectors include services, real estate and construction, engineering, banking and finance.

Governmental policies encourage entrepreneurship and business development, and there is a strong culture of entrepreneurialism.

Contrary to what one may think, revenues from the Monaco Casino only represent around 5% of the Principality's GDP!

2018 Sponsors

2018 Partners

The Mark Challenge

International University of Monaco
Email: themark@monaco.edu
Phone: +377 97 98 69 86

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