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Inspiring Luxury Services

The International Luxury & Premium
Service Business Plan Competition

How to join

Logo The Mark

The 6th edition will start in January 2019.

Request Info

Application and Selection Process

The Mark


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3rd year Bachelor students, Master, MBA, Executive MBA, and Alumni from International Universities and Business Schools

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Have an innovative business idea in the premium or luxury service field

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Fluency in English Language
Have a passionate, entrepreneurial spirit

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Have the capabilities to demonstrate a sustainable business model with a social or environmental impact


What we are interested in are radical, innovative and creative ideas; ideas with the power for great impact and influence. Ideas that challenge assumed boundaries and inspire a sense of what's possible. The 6 qualifying teams are required to prepare a presentation for the event keeping in mind the following guidelines:


Provide a company name and logo


Summarize the key technology, concept, product, service or strategy on which the business idea is based on.


Summarize the market in the past (if applicable), present and anticipated future. Review the trends in terms of market share evolution, market leadership, players, pricing, competition or substitutes in the current environment.


Highlight the barriers to entry from your business perspective. Also show us how would you protect your innovation / unique selling proposition to keep your business sustainable?


List 5 year SMART goals and strategies to achieve them.


Create a brief outline of the management of the proposed business along with financial and marketing initiatives.


Showcase the potential of your business plan creating a positive social or environmental impact

2018 Sponsors


The Mark Challenge

International University of Monaco
Email: themark@monaco.edu
Phone: +377 97 98 69 86