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Inspiring Luxury Services

The International Luxury & Premium
Service Business Plan Competition

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2018 edition Registration will start in January.

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Application and Selection Process

The Mark

Requirements

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Master, 3rd year Bachelor students, MBA and Alumni from International Universities and Business Schools

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Have an innovative business idea in the premium or luxury service field

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Fluency in English Language
Have a passionate, entrepreneurial spirit

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Have the capabilities to demonstrate a sustainable business model with a social or environmental impact

Guidelines

What we are interested in are radical, innovative and creative ideas; ideas with the power for great impact and influence. Ideas that challenge assumed boundaries and inspire a sense of what's possible. The 6 qualifying teams are required to prepare a presentation for the event keeping in mind the following guidelines:

1

Provide a company name and logo

2

Summarize the key technology, concept, product, service or strategy on which the business idea is based on.

3

Summarize the market in the past (if applicable), present and anticipated future. Review the trends in terms of market share evolution, market leadership, players, pricing, competition or substitutes in the current environment.

4

Highlight the barriers to entry from your business perspective. Also show us how would you protect your innovation / unique selling proposition to keep your business sustainable?

5

List 5 year SMART goals and strategies to achieve them.

6

Create a brief outline of the management of the proposed business along with financial and marketing initiatives.

7

Showcase the potential of your business plan creating a positive social or environmental impact

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The Mark Challenge

International University of Monaco
Email: themark@monaco.edu
Phone: +377 97 98 69 86

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