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Shaping the future of Luxury

The International Luxury Products and Services
Business Plan Competition

New separate Yachting Challenge
More info in the guidelines

How to join

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THE SUBMISSION DEADLINE FOR THE SEMIFINALISTS OF CATEGORY ONE AND TWO OF THE 7TH EDITION AND FOR THE YACHTING CORPORATE CHALLENGE IS MAY13TH





The Mark 2020 Guidelines

Application and Selection Process

The Mark

Requirements

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3rd year Bachelor students, Master, MBA, Executive MBA, and Alumni from International Universities and Business Schools

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Have an innovative business idea in the premium or luxury product or service field

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Fluency in English Language Have a passionate, entrepreneurial spirit

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Have the capabilities to demonstrate a sustainable business model with a social or environmental impact

Guidelines

1

Provide a company name and logo

2

Summarize the key technology, concept, product, service or strategy on which the business idea is based on.

3

Summarize the market in the past (if applicable), present and anticipated future. Review the trends in terms of market share evolution, market leadership, players, pricing, competition or substitutes in the current environment.

4

Highlight the barriers to entry from your business perspective. Also show us how would you protect your innovation / unique selling proposition to keep your business sustainable?

5

List 5 year SMART goals and strategies to achieve them.

6

Create a brief outline of the management of the proposed business along with financial and marketing initiatives.

7

Showcase the potential of your business plan creating a positive social or environmental impact

2020 Sponsors

2020 Partners

Contacts

The Mark Challenge

International University of Monaco
Email: themark@monaco.edu
Phone: +377 97 98 69 86

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