The Mark Challenge

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  • The 11th edition is now taking place; keep checking back for updates

    January 2024 – May 2024

  • Principality of Monaco

    Spirit of sustainable competition

2024 Winners

  • Category 1

    Project:

    University: EU Business School

    Nationality: Indian

    MISCHA is a luxury skincare brand catering exclusively to infants, toddlers, and children aged 0-12 years. Grounded in the philosophy that care is the ultimate expression of love, we are dedicated to safeguarding your child's health and well-being. Our products harness the ancient wisdom of Ayurveda to deliver potent yet gentle formulations, ensuring every touch on your baby's skin is infused with love and purity.

  • Category 2

    Project:

    University: Universita' della Basilicata & Universita degli studi di Bergamo

    Nationality: Italian

    Resonance Waves is a value investment solution based on a premium product-service system: the Blue Piano production and rental. We create environmental, social, artistic and financial value concentrated in a unique artwork of musical craftmanship, a remanufactured high-end acoustic grand piano featured by exclusively designed aesthetics and upgraded functionality

  • Special Award in Fashion & Accessories

    Project:

    University: Burgundy Business School

    Nationality:

    ZipEco revolutionizes the luxury zipper market by merging sustainability with unparalleled elegance. Our mission, "Elegance Reimagined, Sustainably Crafted," underscores our dedication to transforming discarded fishing nets into luxurious zippers, contributing to marine conservation and advancing a circular economy

  • Special Award in Yachting

    Project:

    University:

    Nationality:

    Advocating for the electric era in the yachting industry, MarineCharge's boats will serve as mobile power stations for boats. Equipped with solar panels, the vessels are simply delivered to the consumer, allowing him to stay outside of the port and in voyage.

  • Special Award in Women Entrepreneurship

    Project:

    University: Polimoda

    Nationality:

    LuxVentures provides a unique, luxury multi-day experience for boys and girls aged 8-15, offering packages that fit every need and innovative activities. The experience focuses on fashion, including apparel, footwear, accessories and takes place in four global cities annually with only 100 participants per edition.

Finalist Teams - Category 1

  • Project: MISCHA

    University: EU Business School

    Nationality:

    MISCHA is a luxury skincare brand catering exclusively to infants, toddlers, and children aged 0-12 years. Grounded in the philosophy that care is the ultimate expression of love, we are dedicated to safeguarding your child's health and well-being. Our products harness the ancient wisdom of Ayurveda to deliver potent yet gentle formulations, ensuring every touch on your baby's skin is infused with love and purity.

  • Project: PATCHWORK

    University: Burgundy School of Business

    Nationality:

    PATCHWORK revolutionizes fashion by repurposing luxury fashion house leftovers, reducing fabric waste, and promoting sustainability. Customers will enjoy personalized clothing options through AI-driven design patterns, aligning their style with eco-consciousness. With curated collections that seamlessly blend luxury and sustainability, PATCHWORK offers sophisticated fashion statements that prioritize environmental responsibility.

  • Project: SHARE

    University: Burgundy School of Business

    Nationality: French

    Share is a platform connecting eco-responsible startups with high-net-worth individuals in the luxury industry, fostering innovation and economic growth. Its mission is to democratize impactful investments, promote responsible investing, and shape a future where investments drive meaningful impact beyond financial success.

Finalist Teams - Category 2

  • Project: Midnight Riviera

    University: International University of Monaco

    Nationality: Monaco

    Midnight Riviera isn't just another app; it's a revolutionary mobile application designed specifically to tackle the challenges of the current nightlife landscape. Acting as the antidote to fragmented information, this innovative platform offers a one-stop solution for real-time updates, reservations, daily events, exclusive deals, and a community-driven review system. Navigating through multiple apps or websites becomes a thing of the past, as Midnight Riviera ensures a seamless and enjoyable experience in the French Riviera's diverse and dynamic nightlife scene.

  • Project: Landeber

    University: University College London

    Nationality:

    At Landebér, we provide luxury delivery services for the world’s most luxurious brands and exquisite customers. Currently operating in London, our services include hands-free shopping, eCommerce fulfilment, and sending products for photoshoots. We guarantee suitable experience by: - Training our Luxury Delivery Custodians, ensuring they adhere to a professional dress code and processes. - Having the goods delivered in luxury boxes closed with a ribbon (soon to be locked with a PIN) - Empowering customers thanks to our technology, that enables them to track delivery in real-time, contact the courier, and select delivery time slot.

  • Project: Resonance Waves

    University: University of Basilicata

    Nationality: Italian

    Resonance Waves is a value investment solution based on a premium product-service system: the Blue Piano production and rental. We create environmental, social, artistic and financial value concentrated in a unique artwork of musical craftmanship, a remanufactured high-end acoustic grand piano featured by exclusively designed aesthetics and upgraded functionality

  • Project:

    University:

    Nationality:

Final Jury

  • Fabrice Marquet

    Founder and Managing Partner of Monaco Foundry

    x

  • Rumble Romagnoli

    CEO of Relevance

    x

  • Jonathan Sitzia

    CEO of Cavalleria Toscana

    x

  • Federica Bruno

    Managing Director - 3DComm SARL

    x

  • Federica Beretta

    Director at Hauser and Wirth Monaco

    x

  • Giorgio Motta

    General Manager of The Mall Luxury Outlets

    x

  • Elena Paola Lanati

    CEO of Indicon Società benefit & VP of Italian Angels for Biotech

    x

2nd Round Jury

  • Dr. Arik Röschke

    Associate Professor for Entrepreneurship at the International University of Monaco | Lecturer at the University of St. Gallen (Switzerland) | President of the Club Suisse de Monaco

    x

  • Dario Peirone

    Associate Professor in Entrepreneurship and Innovation Strategy at University of Turin.

    x

  • Dr. Guido Mantovani

    Distinguished Professor of Finance, International University of Monaco.Double affiliated of Corporate Finance, Ca’ Foscari University, Venice

    x

  • Maria Amelia Odetti

    Chief Operations Officer at Adiacent International

    x

  • Hannes Gurzki

    Luxury expert, educator, entrepreneur, Adjunct Professor, Founder and Managing Director, Senior Director

    x

  • Ian Phau

    John Curtin Distinguished Professor at Curtin University, Director of the Luxury Branding Research Centre, Editor-in-Chief in Marketing and Logistics at Asia Pacific Journal

    x

  • Mag. Dr. Markus Schuller, MBA, MScFE

    Founder & Managing Partner of Panthera Solutions | Strategic Asset Allocation & Behavioral Design Specialist | Adjunct Professor at EDHEC, IUM and IE Business School

    x

  • Maria Laura Albini

    C-Level Consulting, Omnichannel CRM&Marketing Advisor, Startup Mentor & Investo at ARAD Digital

    x

  • Alessio Castello, PhD

    Head of Strategy and Management Academic department, Professor of Project Management & Innovation at the International University of Monaco

    x

  • Merry Le

    Strategy Marketing Manager, volunteer consultant at Polimi, Social Media Manager, at Wine Tech Club

    x

  • Andrea Balotelli

    Sales Manager at Mepra SpA

    x

  • Anna Johansen

    CEO and founder Watchplus24

    x

1st Round Jury

  • Dr. Julia Riedmeier

    Founder & managing director CODE LUXE | Strategy Consultant | Adjunct Professor

    x

  • Eleonora Cattaneo

    Professor of Luxury Brand management at César Ritz Colleges Switzerland – Director of Executive Education at Swiss Education Professionals

    x

  • Glyn Atwal

    Associate Professor at Burgundy School of Business, France

    x

  • Jukka Aminoff FRSA

    Founder of Luxury Leadership Academy | Author of Modern Luxury | Distinguished Professor

    x

  • Andrea Iossa

    Marketing and Communication Manager at Sabbadini Milano

    x

  • Giovanni Luigi Bordone

    Fashion Business Associate Lecturer | PhD researcher

    x

  • Professor Marko Majer PhD, MBA

    Business educator and marketing communications professional – Business School Lausanne

    x

  • Bilal Hassan

    Senior Lecturer Les Roches Crans-Montana, Switzerland

    x

  • Professor George Christodoulides, PhD

    Chalhoub Group Professor of Luxury Brand Management at American University of Sharjah, UAE

    x

  • Ilie Pana

    Founder & CEO / Entrepreneur at Sock Laboratory, Detergent Pharmacy, Software Company

    x

  • Dr. Marika Taishoff

    Executive Education, MBA Program Director, Consultant, Speaker, Award Winning Author in Customer Experience and Luxury – International University of Monaco

    x

  • Professor Jan Erik Meidell

    Director and full stack developer at Lexigo Software – Lecturer at HEG Geneva and Visiting Lecturer at IMD, BSL and Seoul School of Integrated Sciences & Technologies

    x

  • Yannick Bouyidou

    Founder, Co-Founder, Business Mentor, Trainer & Lecture - BY Excellence, Be Customer Smart, MassChallenge + Incub&Co, Business & Hospitality Schools

    x

  • Thomas Brownlees

    Fashion Business Consultant Polimoda

    x

  • Bradley Mitton

    Founder and Managing Director of Club Vivanova

    x

  • Prof. Dr. Andrea Bookhagen

    Professor of Marketing and Sustainability, Fashion Design Department at HTW Berlin, Germany

    x

  • Professor Julien de Grandbois

    Professor of Entrepreneurship, a leading innovator in business education – Business School Lausanne

    x

  • Marco Savona

    CEO and Founder at Hydra Monaco

    x

Location

There are several ways to go to Monaco from the nearest airport in Nice:

  • Taking a taxi from the airport to Monaco will take about 30 minutes and cost around 65-100 EUR
  • The bus 110 Menton-Nice Airport Express takes 1 hour and costs 22 EUR (one-way trip). Place d’Armes is the closest stop to the University (5 minutes by foot).
  • Taking Uber may be less expensive than taking a regular taxi.
  • From the airport’s Terminal 1, take the tram L2 to Grand Arénas in the direction of Port Lympia. Walk to the Nice Saint-Augustin train station, from which you can take a train to Monaco-Monte Carlo. The journey will take approximately 1-1.5 hours and will cost between 8 and 10 EUR.

In Monaco, a local bus network allows its passengers to reach almost any location in a short time during the day. An ordinary bus fare is 1.5 EUR, and 2 EUR if you buy ticket on board. All buses run until 9.30 pm, then you can take a night bus that goes every hour through the whole Monaco.

If you have any questions, please do not hesitate to contact us: themark@monaco.edu

2024 Sponsors

2024 Partners

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International University of Monaco
Email: themark@monaco.edu
Phone: +377 97 98 65 25

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