The Mark Challenge

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2025 data counter

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73
Universities
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267
Participants
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147
Teams
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53
Countries
The Mark 2025 Guidelines Register

Timeline

UNTIL

March
7th
start
Registrations will open on January 14th and will close on March 7th
start

BY

March
18th
  • Jury 1: Selection of the 30 semi-finalists
  • Invitation to submit business plan (for the selected teams)
By April
12th
Business Plan Submission
  • Jury 2: Selection of the finalist teams (5 in total)
April
21th

Invitation to the Grand Final (for the selected teams)

May
13th
arrive
The Grand Final at the Monaco Yacht Club
  • Final Jury: Selection of 1 winning team
  • Special Awards in Fashion & Accessories and Yachting

Requirements

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Categories

Bachelor and Master students, MBA, Phd, Alumni and Entrepreneurs with a project up to 3 years old

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Idea

Have an innovative business idea in the premium or luxury product or service field

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Languages

Fluency in English language, have a passionate entrepreneurial spirit

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Capabilities
Have the capabilities to demonstrate a sustainable business model with a social or environmental impact

Guidelines

1
Provide a company name and logo.
2
Summarize the key technology, concept, product, service or strategy on which the business idea is based on.
3
Summarize the market in the past (if applicable), present and anticipated future. Review the trends in terms of market share evolution, market leadership, players, pricing, competition or substitutes in the current environment.
4
Highlight the barriers to entry from your business perspective. Also, show us how would you protect your innovation/unique selling proposition to keep your business sustainable?
5
List 5 year SMART goals and strategies to achieve them.
6
Create a brief outline of the management of the proposed business along with financial and marketing initiatives.
7
Showcase the potential of your business plan creating a positive social or environmental impact.

Masterclass

Chapter 1

Chapter 2

Chapter 3

2024 Sponsors

2024 Partners

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International University of Monaco
Email: themark@monaco.edu
Phone: +377 97 98 65 25

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