The Mark Challenge

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  • Take your chance! Join Mark Challenge.

    Registration for the 10th edition open on January 16th 2023!

  • Shaping your idea into the future

    The international luxury products and services business plan competition that takes your project to the next level

  • Create your Team...

    ...and reach the Grand Finale!

  • Are you ready for change?

    Let’s leave a Mark all together!

  • Are you our next Mark?

    #TheMarkChallenge

2023 data counter

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15
Universities
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41
Students
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15
Projects
logo-nationalities
16
Nationalities
The Mark 2023 Guidelines Register

Timeline

UNTIL

March
3rd
start
Registrations will open on January 16th and will close on March 3rd
start

UNTIL

March
13th
Business Concept Submissions will open on January 16th and close on March 13th
  • Jury 1: Selection of the 30 semi-finalists (15 per category)
  • Invitation to submit business plans (for the selected teams)
By April
11th
Business Plan Submission
  • Jury 2: Selection of the best 6 ideas (3 per category) & proposal of the finalists
April
19th
Online Battles
  • April 19th for Category 2 and April 20th for Category 1
  • Audience choice: Selection of the 6 finalists (3 per category)
  • Invitation to The Grand Final (for the selected teams)
May
16th
arrive
The Grand Final at the Monaco Yacht Club
  • Final Jury: Selection of 1 winning team per category
  • Special Awards in Fashion & Accessories and Yachting

Requirements

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Categories

Category 1: Bachelor and Master students                    Category 2: MBA, Executive MBA, Alumni, professionals with or without university degree (also mono entrepreneurs)

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Idea

Have an innovative business idea in the premium or luxury product or service field

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Languages

Fluency in English language, have a passionate entrepreneurial spirit

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Capabilities
Have the capabilities to demonstrate a sustainable business model with a social or environmental impact

Guidelines

1
Provide a company name and logo.
2
Summarize the key technology, concept, product, service or strategy on which the business idea is based on.
3
Summarize the market in the past (if applicable), present and anticipated future. Review the trends in terms of market share evolution, market leadership, players, pricing, competition or substitutes in the current environment.
4
Highlight the barriers to entry from your business perspective. Also, show us how would you protect your innovation/unique selling proposition to keep your business sustainable?
5
List 5 year SMART goals and strategies to achieve them.
6
Create a brief outline of the management of the proposed business along with financial and marketing initiatives.
7
Showcase the potential of your business plan creating a positive social or environmental impact.

2022 Sponsors

2022 Partners

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International University of Monaco
Email: themark@monaco.edu
Phone: +377 97 98 65 25

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