How to Join
Undeniably, coronavirus has changed the world forever and luxury industry was not bypassed. Seeing this situation as a perfect ground for innovation and entrepreneurship, Mark Challenge offers a great opportunity for students and professionals to propose their sustainability project ideas to the business world. Projects which could be adapted to the changing environment and make a significant impact.
The registration phase is now closed.
Timeline
UNTIL
February
23rd
Online registration
May
19th
The Grand Final in the Monaco Yacht Club
- Final Jury: Selection of 1 winning team per category
- Special Awards in Fashion and Yachting
Requirements
Category
Category 1: Final year Bachelor students, Master students Category 2: MBA, Executive MBA, Alumni, professionals with or without university degree
Idea
Have an innovative business idea in the premium or luxury product or service field
Languages
Fluency in English language, have a passionate entrepreneurial spirit
Capabilities
Have the capabilities to demonstrate a sustainable business model with a social or environmental impact
Guidelines
1
Provide a company name and logo.
2
Summarize the key technology, concept, product, service or strategy on which the business idea is based on.
3
Summarize the market in the past (if applicable), present and anticipated future. Review the trends in terms of market share evolution, market leadership, players, pricing, competition or substitutes in the current environment.
4
Highlight the barriers to entry from your business perspective. Also show us how would you protect your innovation / unique selling proposition to keep your business sustainable?
5
List 5 year SMART goals and strategies to achieve them.
6
Create a brief outline of the management of the proposed business along with financial and marketing initiatives.
7
Showcase the potential of your business plan creating a positive social or environmental impact.
