The Mark Challenge

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2024 data counter

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27
Universities
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353
Participants
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140
Teams
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12
Countries

How to Join

Recently we have realized a new hybrid edition. For this 11th edition The Mark Challenge is planning to continue its blended format to welcome students and professionals from all over the world without restrictions.

The Mark Challenge wants to offer a stage to international projects at their early phase of conceptions or young start-ups. A chance to adapt your ideas to current demands, while remaining conscious and resilient to tackle any possible hurdles.

Join us and step into the world of The Mark Challenge.

The registration phase will be open from January 16th, 2024 to March 5th, 2024. The deadline for submitting business concepts is March 11th, 2024.

The Mark 2024 Guidelines Submission 1

Timeline

UNTIL

March
3rd
start
Registrations will open on January 16th and will close on March 3rd
start

UNTIL

March
11th
Business Concept Submissions will open on January 16th and close on March 11th
  • Jury 1: Selection of the 30 semi-finalists (15 per category)
  • Invitation to submit business plans (for the selected teams)
By April
10th
Business Plan Submission
  • Jury 2: Selection of the finalist teams (3 per category)
April
20th

Invitation to the Grand Final (for the selected teams)

May
14th
arrive
The Grand Final at the Monaco Yacht Club
  • Final Jury: Selection of 1 winning team per category
  • Special Awards in Fashion & Accessories and Yachting

Requirements

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Categories

Category 1: Bachelor and Master students                    Category 2: MBA, Executive MBA, Alumni, professionals with or without university degree (also mono entrepreneurs)

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Idea

Have an innovative business idea in the premium or luxury product or service field

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Languages

Fluency in English language, have a passionate entrepreneurial spirit

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Capabilities
Have the capabilities to demonstrate a sustainable business model with a social or environmental impact

Guidelines

1
Provide a company name and logo.
2
Summarize the key technology, concept, product, service or strategy on which the business idea is based on.
3
Summarize the market in the past (if applicable), present and anticipated future. Review the trends in terms of market share evolution, market leadership, players, pricing, competition or substitutes in the current environment.
4
Highlight the barriers to entry from your business perspective. Also, show us how would you protect your innovation/unique selling proposition to keep your business sustainable?
5
List 5 year SMART goals and strategies to achieve them.
6
Create a brief outline of the management of the proposed business along with financial and marketing initiatives.
7
Showcase the potential of your business plan creating a positive social or environmental impact.

Masterclass

Chapter 1

Chapter 2

Chapter 3

2024 Sponsors

2024 Partners

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International University of Monaco
Email: themark@monaco.edu
Phone: +377 97 98 65 25

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