The Mark Challenge

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  • The Mark Challenge proudly launches its 12th edition. Are you ready to redefine luxury innovation?

    January 2025 – May 2025

  • Principality of Monaco

    Fueling innovation through a spirit of sustainable competition, where creativity meets responsibility

This year, we’re looking for groundbreaking projects that represent creativity, sustainability, and excellence: whether they’re at the concept stage or the beginnings of an emerging luxury start-up. Participants will gain access to a unique platform to refine their ideas, adapt to the fast-changing luxury market, and develop the resilience needed to thrive in this dynamic industry.

Don’t miss this exclusive opportunity to make your mark on the world of luxury!

1st Round Jury

  • Professor Marko Majer PhD, MBA

    Business educator and marketing communications professional – Business School Lausanne

    x

  • Dr. Marika Taishoff

    Executive Education, MBA Program Director, Consultant, Speaker, Award Winning Author in Customer Experience and Luxury – International University of Monaco

    x

  • Professor George Christodoulides, PhD

    Chalhoub Group Professor of Luxury Brand Management at American University of Sharjah, UAE

    x

  • Dr. Julia Riedmeier

    Founder & managing director CODE LUXE | Strategy Consultant | Adjunct Professor

    x

  • Aya Attia

    Fashion Business Lecturer & Founder at Studio Camellia - German International University (GIU) in the Fashion Design Department

    x

  • Prof. Eleonora Cattaneo

    Professor of Luxury Brand management at César Ritz Colleges Switzerland – Director of Executive Education at Swiss Education Professionals

    x

  • Prof. Gianluca Tedaldi

    Assistant Professor at School of Management Politecnico di Milano

    x

  • Professor Julien de Grandbois

    Professor of Entrepreneurship, a leading innovator in business education – Business School Lausanne

    x

  • Marco Savona

    CEO and Founder at Hydra Monaco

    x

  • Prof. Giovanni Luigi Bordone

    Fashion Business Associate Lecturer | PhD researcher

    x

  • Prof. Glyn Atwal

    Associate Professor at Burgundy School of Business, France

    x

  • Prof. Dr. Andrea Bookhagen

    Professor of Marketing and Sustainability, Fashion Design Department at HTW Berlin, Germany

    x

  • Jukka Aminoff FRSA

    Founder of Luxury Leadership Academy | Author of Modern Luxury | Distinguished Professor

    x

Location

There are several ways to go to Monaco from the nearest airport in Nice:

  • Taking a taxi from the airport to Monaco will take about 30 minutes and cost around 65-100 EUR
  • The bus 110 Menton-Nice Airport Express takes 1 hour and costs 22 EUR (one-way trip). Place d’Armes is the closest stop to the University (5 minutes by foot).
  • Taking Uber may be less expensive than taking a regular taxi.
  • From the airport’s Terminal 1, take the tram L2 to Grand Arénas in the direction of Port Lympia. Walk to the Nice Saint-Augustin train station, from which you can take a train to Monaco-Monte Carlo. The journey will take approximately 1-1.5 hours and will cost between 8 and 10 EUR.

In Monaco, a local bus network allows its passengers to reach almost any location in a short time during the day. An ordinary bus fare is 1.5 EUR, and 2 EUR if you buy ticket on board. All buses run until 9.30 pm, then you can take a night bus that goes every hour through the whole Monaco.

If you have any questions, please do not hesitate to contact us: themark@monaco.edu

2025 Sponsors

2025 Partners

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International University of Monaco
Email: themark@monaco.edu
Phone: +377 97 98 65 25

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